Monday, October 6, 2008

Keller Williams Realty Holds Steady in Declining Market

Aliso Viejo, CA 8/29/2008 07:18 PM GMT (TransWorldNews)

According to Real Estate Wiki ( despite a two-year decline in the national real estate market, Keller Williams Realty continues to be one of the fastest growing franchises in North America, growing some 330% from 16,866 agents in 2003 to 72,594 in 2007. The company’s Profit Sharing Program has also maintained a strong growth pattern from $11.7 million in 2003 to $48.4 million for 2007.

Keller Williams Realty is not all just about profits, systems and strategies. In regional retreats called Culture Summits, agent “culture icons” gather with KW leaders. The purpose of which is to discuss, vision and share learned experiences about culture and, specifically, how the Keller Williams culture can impact market centers and regions.

As for best practices, Keller Williams has itself implemented various productivity-enhancing programs such as: Operation Heart to Heart – a $1 million program providing productivity and profitability tools to help agents manage the shifting market; Keller Williams Listing System – a company-wide database allowing agents full control of the accuracy, timeliness and depth of their listing information and which is promoted on a selective list of eight of the most powerful real estate Internet sites. Keller Williams has also made available to its agents resources such as the Market Trajectory Research and Regional Graphs – a reporting system that helps agents identify shifts in the real estate market three to four months in advance of shifts being noticed in local markets.

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Anonymous said...

OK so the truth is I LOVE me some KW folks. SO I am biased anyway, but I am curious to get a head to head comparison between KW and other realtors shops. I mean just the other day I got a card from a guy who owns Ooh La La Realty. Yes seriously "Ooh La LA". So I wonder if I'm thinking buyer beware because I am prematurely reading a book by it's cover or are there things I should ask an agency to see if they are quality folks.

Amber said...

Love the article! You even have music on your blog now. You must be one smart realtor!